The problem
Millions of people are effectively unreachable.
For someone living with short-term memory loss, limited dexterity, or failing eyesight, a smartphone or tablet creates a barrier: Screens are too small, icons unfamiliar, steps too many, language too technical.
The result: families who want desperately to stay close, can't. Not meaningfully or consistently. A video call doesn't connect, or a message goes unread.
"The technology exists to keep every family connected. It just wasn't designed for everyone in the family."
Our answer
The Ken. State of the art. Genuinely simple.
We're building a connectivity device designed from the ground up for people who've been left behind by mainstream technology. This isn't a smartphone or tablet, it's something entirely new - designed around the needs of its user.
We won't detail every feature here. We're still seeking feedback so we know we're creating something as close to perfect as possible. What we will say: everything we're making has been thought through by people who understand the problem personally, and our absolute focus is on building a product which is loved by our most discerning customers - not by a product team optimising engagement metrics and chasing revenue or bottom-line.
Our principles
Three things that will never be compromised.
Simplicity
If it needs explaining, it isn't ready.
Dignity
The person using it should feel capable and empowered.
Affordability
Priced for every family.
Who we are
Built by people who felt this gap.
The Ken isn't a venture-backed startup chasing a market opportunity. It started with one person watching someone they love drift out of reach due to technology's relentless momentum - and deciding to do something about it: a modern-day device, wrapped in something familiar and usable to those unserved.
We're a small team of just 4 friends, focused on solving a problem that matters. We bring rigour and ambition to the design, but the reason we're building it is simple: this device should exist, and it doesn't yet.
We're not ready yet. But we will be.
Register your interest and be the first to know when The Ken is available - along with early access and founder pricing.
Register interest